Amy “Aimstar” Andrieux

With over 15 years of experience (journalist, editor, curator, and marketer), Amy Andrieux’s greatest strength rests in global content strategy, development, programming and distribution (events, print, web, mobile and video). Her specialties include Content Strategy +Curation, Video Development, Production Management, Digital Media Development, Talent Development, and Campaign Strategy + Execution, with a streamlined focus on lifestyle (music, fashion, film, art, travel, technology, progressive movements) and social activism.

Over the years Amy has been a creative leader at Trace,, MTV World, The Source, Ketchum, Red Bull, New Inc, MoCADA. As a lifestyle journalist, she has interviewed Ice Cube, Queen Latifah, Donald Glover/Childish Gambino, Wangechi Mutu, Rem Koolhaas, Kobe Bryant, Patricia Field, Chitra Ganesh, Laquan Smith, Angela Nissel, Pharrell Williams, Spike Lee, Bethann Hardison, T.I., Shepard Fairey, CamRon, Outkast, Jamel Shabazz, Bobbito Garcia, Os Gemeos, Edwidge Danticat, to name a few.



  • ✓ 2003 Co-curated Adidas Presents: Jamel Shabazz (artistic debut)
  • ✓ 2003 Essay in Transculturalism: How the World is Coming Together (Powerhouse Books)
  • ✓ 2005 Essays in Ten Years of Trace (Booth Clibborn)
  • ✓ 2009 The Source/ first hip-hop brand to be endorsed by Apple for iPad
  • ✓ 2010 Curated Anarchy: In Search of a New World Order featuring Jamel Shabazz, Wangechi Mutu,
  • ✓ 2010 Hosted/Moderated Recording Academy NY Chapter: Big Boi Lecture
  • ✓ 2012 nominated for ‘Best Cultural Blog’ at the 16th Annual Webby Awards
  • ✓ 2012 First African-American Editorial Director at MTV (MTV World)
  • ✓ 2012 MTV WORLD/Intel wins a Shorty Award for
  • ✓ 2013 MTV WORLD/Intel wins a Clio Award – Silver for
  • ✓ 2013 MTV WORLD/Intel wins a Clio Award – Bronze for Rebel Music: Season1
  • ✓ 2013 Moderator and Essay Contribution to Mocada Museum’s The Box That Rocks: 30 Years of Video Music Box
    and the Rise of Hip Hop Music & Culture Exhibition
  • ✓ 2014 Hosted/Moderated 25th Anniversary of Do the Right Thing: A Conversation with Spike Lee
  • ✓ 2017-present Mentor at New Museum’s New Inc Incubator program (mentees: PussyKrew)
  • ✓ Public speaking engagements include, but are not limited to: FIT, Black Entertainment Television, MTV, CNN, Geraldo At Large, Trace TV, CW Network, Hot 97 Street Soldiers, Channel 4 UK and more.

  • Photo by Marc Baptiste.