Amy “Aimstar” Andrieux
Amy “Aimstar” Andrieux (@missaimstar) is a respected media executive at the forefront of the converging media landscape with over ten years experience creating integrated programming and promotional campaigns for print, web, mobile and video, and delivering them to targeted audiences around the world.
Having long conquered editorial strategy and the business of media, Amy has retained top posts such as Publisher/Managing Editor at TRACE magazine (US, UK, France), Senior Producer at MTV, General Manager/Executive Editor at The Source magazine, Editorial Director at MTV World, Vice President of Multimedia Content and Strategy at Ketchum Digital, and most recently as Global Editor and Communications Project Manager for Red Bull Studios / Storyhunter and Content Executive Producer for Red Bull’s end of year campaign, entitled, 20 Before 17.
As a lifestyle journalist, Amy has conducted several interviews with notables across the worlds of music, fashion, film and the arts, including Rem Koolhaas, Kobe Bryant, Patricia Field, Pharrell Williams, Queen Latifah, Spike Lee, Ice Cube, Bethann Hardison, Shepard Fairey, Outkast, Edwidge Danticat, Wangechi Mutu, Taryn Manning, Os Gemeos, Jamel Shabazz, among many others.
Through Aimstar Media Amy consults brands on select initiatives including the conceptualization and production of branded content, defining/remastering brand narratives and messaging, as well as the execution and creative direction of special digital platforms, verticals and advertising campaigns. Amy specializes in crafting global strategy geared to millennials and the greater urban community worldwide. Amy’s work has been used for clients including MasterCard, Gillette, Fedex, Catherine Malandrino, DD172, Leblon, Navan, Absolut, Moet & Chandon, Chevy, L’Oreal, Nissan, Intel, Levi’s, Adidas, and many others. Her work has also been used in effort to promote tourism to South Africa’s Eastern Cape, Ecuador, India, Hong Kong, Thailand, Korea, and Macau to name a few.
She is also the Founder/Editorial Director of the Webby-nominated cultural destination, TheStarklife.com, contributes to Huffington Post with her monthly column about being 30-something, Saturn’s Return. Currently she can be found traveling, as the Global Editor and Communications manager for Red Bull Studios, or at home in Brooklyn spending most of her time penning new stories (like the forthcoming Venus in La La Land) which she hopes to one day see on the big screen. Amy is avid street art and vintage lover and collector.
Her mission is to continue to create media platforms that support and connect emerging artists to one another, while facilitating educational and developmental opportunities for young people centered in the arts and lifestyle.
AWARDS & SPECIAL NOTES
*2003 Co-curated Adidas Presents: Jamel Shabazz (artistic debut)
*2003 Essay in Transculturalism: How the World is Coming Together (Powerhouse Books)
*2005 Essay in Ten Years of Trace (Booth Clibborn)
*2009 The Source/TheSource.com becomes first hip-hop brand to be endorsed by Apple for iPad
*2010 Curated Anarchy: In Search of a New World Order featuring works by Jamel Shabazz, Wangechi Mutu
* 2010 Panelist, BET Presents My Mic Sounds Nice: Women in Hip-Hop discussion
*2010 Hosted/Moderated Recording Academy NY Chapter: Up Close and Personal with Big Boi Lecture
*2012 TheSTARKLife.com nominated for ‘Best Cultural Blog’ at the 16th Annual Webby Awards
*2013 MTV WORLD/Intel wins a Shorty Award for TheMusicExperiment.com
*2013 Essay Contribution to The Box That Rocks: 30 Years of Video Music Box and the Rise of Hip Hop Music & Culture Exhibition
*2014 Hosted/Moderated 25th Anniversary of Do the Right Thing: A Conversation with Spike Lee
*2015 Panelist, Art Vs. Commerce presented by Art Noir and Afropunk
*Public speaking engagements include, but are not limited to: FIT, Black Entertainment Television, Sirius Urban Nation, MTV, CNN, Geraldo At Large, Trace TV, CW Network, Hot 97 Street Soliders, Channel 4 UK and more.
Photo by Marc Baptiste.